Datenschutzerklärung

Last updated: July 15, 2026

This Privacy Policy explains how seventhreeathletics collects, uses, stores and shares personal data when you visit our website, use our online store, place an order, create a customer account, subscribe to marketing communications or contact us.

1. Controller and Contact Details

The controller responsible for the processing of your personal data is:

seventhreeathletics
Markwaldstraße 43
63073 Offenbach am Main
Germany

Email: support@seventhreeathletics.com

For questions about this Privacy Policy or to exercise your data protection rights, please contact us using the email address above.

2. Personal Data We Collect

Personal data is information that identifies you or can reasonably be linked to you.

Depending on how you interact with our store, we may collect the following categories of personal data:

Contact and identification information

This may include:

Your first and last name
Billing address
Shipping address
Email address
Telephone number

Order and transaction information

This may include:

Products viewed or purchased
Shopping cart contents
Order numbers
Order history
Returns, exchanges, cancellations and withdrawals
Shipping and delivery information
Payment status and transaction information
Discounts or promotional codes used

Payment information

Payments are processed by Shopify and the payment service provider selected during checkout.

Depending on the payment method, payment providers may process information such as your payment card details, bank details, billing information, payment confirmation and fraud-prevention information.

We generally do not receive your complete payment card or bank account details.

Customer account information

If you create a customer account, we may process:

Your account details
Login information
Saved addresses
Order history
Account preferences and settings

Communications

When you contact us, we process the information contained in your message, including your contact details, order information and any attachments or information you voluntarily provide.

Device and usage information

When you visit our website, we may automatically collect:

IP address
Browser type and version
Device type
Operating system
Language settings
Approximate location
Referral source
Pages viewed
Products viewed
Shopping cart activity
Checkout and purchase activity
Date and time of access
Cookie and similar technology identifiers

Marketing information

If you subscribe to marketing communications or consent to advertising technologies, we may process:

Your email address
Marketing consent status
Date and method of consent
Newsletter interactions
Advertisement interactions
Products viewed or added to your cart
Purchase and conversion events

3. How We Collect Personal Data

We collect personal data from the following sources:

Directly from you when you place an order, create an account, subscribe to marketing communications or contact us
Automatically when you visit or use our website
From Shopify, which hosts and operates our online store
From payment, shipping, fulfilment and technical service providers
From advertising and analytics providers where you have provided the required consent
From third parties where permitted by law

4. Purposes and Legal Bases for Processing

We process your personal data only where a legal basis applies.

Processing and fulfilling orders

We process your contact, order, payment and shipping information to:

Process your order
Receive and verify payment
Prepare and ship your products
Provide order and delivery updates
Process returns, exchanges, refunds, cancellations and withdrawals
Provide customer service regarding your order

The legal basis is the performance of a contract or taking steps at your request before entering into a contract in accordance with Article 6(1)(b) GDPR.

Customer accounts

We process customer account information to create, maintain and secure your account, display your orders and provide account-related functions.

The legal basis is Article 6(1)(b) GDPR.

Customer service and communication

We process your contact details and communications to answer questions, resolve problems and provide support.

Where the request relates to an order or potential order, the legal basis is Article 6(1)(b) GDPR.

For general enquiries, the legal basis is our legitimate interest in responding to customers and maintaining customer relationships in accordance with Article 6(1)(f) GDPR.

Legal and accounting obligations

We process and retain certain order, payment, invoice and transaction information to comply with applicable commercial, tax, accounting and consumer protection laws.

The legal basis is Article 6(1)(c) GDPR.

Website security and fraud prevention

We process technical, device and transaction information to:

Protect our website and customer accounts
Prevent unauthorised access
Detect and prevent fraud
Investigate suspicious activity
Maintain the stability and security of our services
Enforce our terms and policies

The legal basis is our legitimate interest in operating a secure online store and protecting our customers and business in accordance with Article 6(1)(f) GDPR.

Website operation and improvement

We process limited technical and usage information that is necessary to provide core website functions, including the shopping cart, checkout, customer login, language settings and privacy preferences.

The legal basis is Article 6(1)(b) GDPR where the processing is required to provide requested store functions and Article 6(1)(f) GDPR where the processing is necessary for the secure and efficient operation of our website.

Email marketing

We use your email address to send newsletters, product information, collection launches, restock information and other promotional messages only where you have provided consent or where another legal permission applies.

The legal basis is your consent in accordance with Article 6(1)(a) GDPR.

You may withdraw your consent at any time by using the unsubscribe link included in each marketing email or by contacting us at support@seventhreeathletics.com.

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

Analytics and personalised advertising

Where you provide consent through our cookie banner, we may use analytics and advertising technologies to understand how visitors use our store, measure advertising performance and display more relevant advertisements.

The legal basis is your consent in accordance with Article 6(1)(a) GDPR.

You may change or withdraw your cookie consent at any time through the privacy or cookie settings available on our website.

5. Shopify

Our online store is hosted by Shopify. Shopify provides the technical platform, checkout, customer account, payment, security, analytics and other services required to operate our store.

When you visit our website or make a purchase, personal data is transmitted to and processed by Shopify.

Depending on the Shopify features enabled in our store, Shopify may process information about:

Your device and browser
Your interaction with our store
Products viewed
Cart and checkout activity
Purchases and order history
Payment and shipping information
Your interactions with other Shopify merchants and Shopify services

Where Shopify processes personal data solely on our instructions, Shopify generally acts as our processor.

For certain services and enhanced features, including services based on interactions with Shopify and other Shopify merchants, Shopify may process personal data as an independent controller.

Information may be shared with Shopify and other service providers located in countries outside your country of residence to provide, secure, personalise and improve the services.

Further information is available in the Shopify Consumer Privacy Policy. Shopify-related privacy rights and choices can also be exercised through the Shopify Privacy Portal.

6. Meta Pixel and Meta Advertising

Where you provide consent, we use Meta Business Tools, including the Meta Pixel, to measure the effectiveness of advertisements and understand how visitors interact with our store.

The Meta Pixel may process information such as:

IP address
Browser and device information
Pages and products viewed
Products added to the shopping cart
Checkout activity
Purchase and conversion information
Cookie and advertising identifiers

This information may be shared with Meta Platforms Ireland Limited. Meta may use the information in accordance with its own privacy policy, including for advertising measurement, reporting and personalised advertising.

The legal basis for using the Meta Pixel and related advertising technologies is your consent in accordance with Article 6(1)(a) GDPR.

The Meta Pixel and other non-essential Meta technologies will only be activated where the required consent has been provided through our cookie banner.

You may withdraw your consent at any time through our cookie settings.

7. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website.

Cookies are small files stored on your device when you visit a website.

Essential cookies

Essential cookies are required for functions such as:

Shopping cart management
Checkout
Secure login
Fraud prevention
Language and region settings
Saving privacy preferences
Maintaining website security

These cookies cannot generally be disabled through our consent tool because the website may not function correctly without them.

Optional cookies

With your consent, we may use optional cookies for:

Analytics
Advertising measurement
Personalised advertising
Conversion tracking
Understanding customer behaviour
Improving marketing campaigns

Optional cookies and similar technologies are only used after you have provided consent where consent is legally required.

You can change or withdraw your consent through the cookie or privacy settings available on our website.

Removing or blocking cookies through your browser may affect certain website functions.

8. Recipients of Personal Data

We may disclose personal data to service providers where necessary to operate our business and provide our services.

Recipients may include:

Shopify and its affiliated companies
Payment service providers
Banks and financial institutions
Shipping and logistics providers
Fulfilment providers
IT, hosting, security and cloud service providers
Customer support providers
Email and marketing service providers
Analytics and advertising providers where consent has been provided
Accountants, tax advisers, lawyers and other professional advisers
Public authorities, courts or law enforcement agencies where legally required

Service providers acting on our behalf may process personal data only for the agreed purposes and in accordance with applicable data protection requirements.

We may also disclose information where necessary to protect our rights, investigate fraud, enforce agreements or comply with a legal obligation.

9. International Data Transfers

Some of our service providers, including Shopify, Meta or their affiliated companies, may process personal data outside the European Economic Area.

Where personal data is transferred to a country that has not been recognised as providing an adequate level of data protection, appropriate safeguards are used where required.

These safeguards may include:

An adequacy decision issued by the European Commission
Standard Contractual Clauses approved by the European Commission
Additional technical and organisational safeguards
Other legally recognised transfer mechanisms

10. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy.

The retention period depends on:

The duration of our contractual relationship with you
Whether you maintain a customer account
Applicable commercial, tax and accounting retention obligations
Warranty and limitation periods
The need to establish, exercise or defend legal claims
Fraud prevention and security requirements
Whether you have withdrawn consent
Whether you have requested deletion

Order, invoice and payment information may be retained for the statutory periods required under applicable commercial and tax laws.

Customer service communications are retained for as long as necessary to process your request and resolve related matters.

Marketing data is processed until you withdraw your consent or object to the processing, unless continued retention is required to document your consent or objection.

When personal data is no longer required, it will be deleted or anonymised unless continued storage is legally required.

11. Security

We use appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration and disclosure.

However, no method of transmission or electronic storage is completely secure. You should not send sensitive payment information or passwords through unsecured communication channels.

If you create a customer account, you are responsible for keeping your login information confidential.

12. Your Data Protection Rights

Subject to the requirements and limitations of applicable law, you may have the following rights:

Right of access

You may request information about whether we process your personal data and receive a copy of the personal data we hold about you.

Right to rectification

You may request the correction of inaccurate or incomplete personal data.

Right to erasure

You may request the deletion of your personal data where the legal requirements are met.

Right to restriction of processing

You may request that the processing of your personal data be restricted in certain circumstances.

Right to data portability

You may request to receive personal data you have provided to us in a structured, commonly used and machine-readable format and, where technically feasible, have it transmitted to another controller.

Right to object

Where processing is based on legitimate interests under Article 6(1)(f) GDPR, you may object to the processing for reasons relating to your particular situation.

Where personal data is processed for direct marketing, you may object at any time without providing a reason.

Right to withdraw consent

Where processing is based on your consent, you may withdraw that consent at any time.

The withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

Right to lodge a complaint

You have the right to lodge a complaint with a data protection supervisory authority.

The supervisory authority responsible for our location is:

The Hessian Commissioner for Data Protection and Freedom of Information
Postfach 3163
65021 Wiesbaden
Germany

Email: poststelle@datenschutz.hessen.de

You may also contact another competent supervisory authority, particularly in the EU member state of your habitual residence, place of work or the place of the alleged infringement.

To exercise your rights with us, contact:

support@seventhreeathletics.com

We may request information necessary to verify your identity before processing your request.

13. Marketing Preferences

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link in the relevant email.

After unsubscribing, you may continue to receive non-promotional communications relating to:

Existing orders
Shipping and delivery
Returns and refunds
Customer account security
Legal or policy updates
Customer support enquiries

14. Children’s Data

Our store is not directed at children, and we do not knowingly collect personal data from children who are not legally permitted to provide their data or enter into a purchase contract.

If you believe that a child has provided us with personal data without the necessary permission, contact us at support@seventhreeathletics.com.

15. Third-Party Websites

Our website may contain links to external websites or social media platforms.

We do not control the privacy practices of third parties. When you visit an external website, the privacy policy of the relevant third party applies.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our store, services, technologies, legal obligations or data processing activities.

The current version will be published on our website together with the date of the most recent update.

17. Contact

For questions about this Privacy Policy, our processing of personal data or your data protection rights, contact us at: